vantage a/v
Website design
project overview
Leveraging existing branding from Vantage Venues and creating an additional website for Audio/Visual needs.
Role & Duration
ROLE: Information Architecture, Wireframing, Interaction Design, Prototyping.
DURATION: September - October 2024
UX/UI Designer responsible for creating a new website based on existing brand guidelines and company website.
Problem Statement
The business problem addressed is to open up a new sales channel for business owners with audio/visual needs. This new division of Vantage Venues works alongside the venue rental, to provide an in-house A/V team to handle the tech behind the conference.
business & user goals
The business goal for this site was to match the existing Vantage Venues website to add a cohesion between the businesses. Vantage A/V is meant to be an extension of the main business, instead of an entirely new entity.
design:
process
Copy, images and a sitemap were provided, and design references were taken from the main Vantage Venues site.
Web modules were created for each section and layouts were chosen that flow best from page to page.
design:
ALT LAYOUTS
results
Vantage A/V provides a complementary value proposition to Vantage Venues, allowing the business to market to a similar client, or to progress business with their existing clients.
The new website flows as an extension of the main site, creating a unified User experience.